Seat Campaign




seat sale vertical image_0.pngThe Facts:

  • From August to September 26, we are giving patrons an exclusive offer: The opportunity to purchase the new seats we are installing in Theater 1.
  • Those who commit to a seat by September 26, before this offer goes public, will receive an invitation for two to an exclusive Decades Party at the East Avenue home of Cindy and John LiDestri on October 9, followed by a screening of Cyrano de Bergerac (the first film ever shown at The Little) which has been re-scored by the Andrew Alden Ensemble.
  • Furthermore, for your donation, your name will be permanently etched on a display in the renovated Theater 1 lobby to recognize your generous donation of a seat or seats. 
  • Seats will sell for $1,500 for one seat or $2,400 for two seats with payment options ranging from full cash payments to multiyear pledges finished by 2016.
  • These seats will be part of restoring Theater 1 to its former Art Deco, 1920s glory, but will also account for accessibility, durability and comfort.
  • This is a limited time offer. It is only available through FRIDAY, SEPTEMBER 26. Please respond by then in order to attend the Decades Party at the LiDestri home.

Click here to participate in the Seat Campaign! 

The Little Theatre Seat Campaign Story:

When The Little opened on October 17, 1929, the Little Theatre Movement in the United States was already starting to fizzle. It had been built on heady artistic ideals, but as the 20s drew to a close, large, opulent movie palaces choked out the more modest, intimate art house.

Maybe it was because it was a latecomer, or maybe because it had the grit to weather the Great Depression (which started two weeks after our opening) - regardless, extensive research from multiple sources tells us that The Little is the only remaining theatre from that movement that remains true to its original ideal of bringing cinema of the highest caliber to its city. And our city is Rochester.

Over eight decades later, it's time for The Little to be restored to its former 1920s Art Deco glory. Along with many planned revisions to the theater’s interior will be a complete replacement of seats. We're going to combine accessible comfort with respect to the original design in these new seats. As great as this sounds, it's going to be a hefty task - about 300 seats in Theater 1 need to be replaced.

Combined with the safety upgrades, handicapped accessible bathrooms and doorways and general refurbishment, getting Little Theater 1 up to its former glory will be a big job, but this is the first step. 

You have an opportunity to be among the first to participate in our Seat Campaign - breaking the seal on this new Little age. Theater 1 will be the first available theater and we expect these seats to go fast.

Click here to participate in the Seat Campaign!